I’m a freelance Creative Director with 10+ years’ experience across conversation design, creative direction, and podcast production.

Whether it’s social content for Netflix and KFC, podcast production for Audible, or conversation design for the Google Assistant, I’ve helped brands shape their voice through human connection across social, voice, and audio platforms.

My work spans conversation design, social media, and podcasts, and is always focused on how people actually engage with content in the real world. I care about building work that resonates, challenges norms, and creates space for voices that are often overlooked — both in the work itself and in the teams behind it.

I’m half Irish, half Swedish, and work across EMEA markets, with a focus on making ideas travel across cultures, platforms, and audiences.